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Audi Quattro®

Audi wanted to show Audi drivers the value of Quattro, even on the flat terrain of the Netherlands. We created a real-time mechanism based on scientific KNMI-data that smartly calculates the quattro-percentage of the day. Frost, wind, downpour and how they influence a car’s grip.

Real-time scientific KNMI-data feed integration.

Real-time scientific KNMI-data feed integration.

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Audi drivers were encouraged via social media and bannering to go out and experience their quattro full force.

Audi drivers were encouraged via social media and bannering to go out and experience their quattro full force.

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