Audi wanted to show Audi drivers the value of Quattro, even on the flat terrain of the Netherlands. We created a real-time mechanism based on scientific KNMI-data that smartly calculates the quattro-percentage of the day. Frost, wind, downpour and how they influence a car’s grip.
Real-time scientific KNMI-data feed integration.
Audi drivers were encouraged via social media and bannering to go out and experience their quattro full force.